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Privacy Policy

This Privacy Policy describes how archiesfootwear.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

By using this Site, you consent to the use of the information that you provide to us in accordance with this Privacy Policy.  We do update this Privacy Policy from time to time so please review this Privacy Policy regularly. If we materially alter our Privacy Policy, we will notify you of such changes by posting a notice on our Site. Your continued use of the Site will be deemed your agreement that your information may be used in accordance with the new policy.  If you do not agree with the changes, then you should stop using the Site, and you should notify us that you do not want your information used in accordance with the changes.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.  
  • Disclosure for a business purpose: shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers or PayPal Details), email address, and phone number. Please note that we do not process or store your credit card number. We use a third party processor, Shopify.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Customer Support Information

  • Examples of Personal Information collected: name, billing address, shipping address, email address, and phone number.
  • Purpose of collection: to provide customer support.  
  • Source of collection: collected from you.
  • Disclosure for a business purpose: N/A

 

By submitting a telephone number to us you agree that a representative of Archies Footwear, including a third party agent acting on behalf of Archies Footwear, can contact you at the number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message.  Your consent is not an obligation to receive any of our products and/or services.

Users Only of Legal Age of Majority

Our Site is designed and intended for those who have reached the age of majority (18 years of age). By using our Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age. 

We do not intentionally collect Personal Information from children under the age of 13. Under no circumstances may anyone under the age of 13 use our Site.  Parents or legal guardians cannot agree to these terms on a minor’s behalf. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • We may share your Personal Information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our Site users is among the assets transferred.
  • We may share your Personal Information as otherwise permitted by applicable laws.  

 

We do not collect Sensitive Personal Information, and as such, we do not share any such data with any third parties.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers, including targeted advertising.

We will not use Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you with notice and/or updating this Privacy Policy.

Automatic Decision-Making

If you are a resident of California, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary deny list of IP addresses associated with repeated failed transactions. This deny list persists for a small number of hours.
  • Temporary deny list of credit cards associated with deny listed IP addresses. This deny list persists for a small number of days.

California Residents

If you are a resident of California, you have the following rights under the California Privacy Rights Act/the California Consumer Privacy Act (“CPRA/CCPA”): 

a)       to know what categories of Personal Information about you we have collected and used, including how the Personal Information was collected; 

b)       to know what categories of Personal Information is being sold or disclosed and if it is being sold or disclosed to third parties and a list of categories of information that are sold; 

c)        to opt out of the sale or sharing of your Personal Information (click here for more information on “Personal Information Sales or Sharing Opt-Out and Opt-in Rights” privacy@archiesfootwear.com 

d)       to access your Personal Information, including the right to download or transfer Personal Information collected during the previous 12 months (click here for more information on “Access to Specific Information and Data Portability Rights) privacy@archiesfootwear.com

e)        to request that your Personal Information be corrected;

f)         to request that we limit our use of your Sensitive Personal Information (to the extent that we collect such data from you);

g)       to request that your Personal Information be deleted (click here for more information on “Deletion Request Rights” privacy@archiesfootwear.com

h)        to request that we not use your Personal Information for cross-context behavioral advertising; and

i)         to equal service and equal price for goods or services even if you exercise your rights under the CPRA/CCPA.

We share Personal Information with third party vendors to provide more relevant, personalized ads to consumers. We also use third party data analytics providers whose collection of information may be considered a “sale” of information under the CCPA. To opt-out of sharing and selling of your personal information click on the following link:

A consumer or their representative may instead submit a request to opt out of sharing or selling by sending an email to privacy@archiesfootwear.com.au]. 

Please note that online opt-outs are device and browser-specific. You may still see personalized ads from us while using a different device or browser, unless you also opt-out using that device or browser. 

Please note that some third party vendors do not respect the U.S. Privacy String , which is the mechanism we use to communicate your Request to Opt-Out to third parties that collect information via cookies on our website. If you choose, you may also use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt-out of third-party tracking via website cookies.

If you are a California resident and you want to exercise any of your rights as set forth above, please contact us at privacy@archiesfootwear.com. For all requests, it is helpful to put the statement “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response. For more information click here

We will not discriminate against you for exercising any of your CPRA/CCPA rights. Unless permitted by the CPRA/CCPA, we will not:

•          Deny you goods or services.

•          Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

•          Provide you a different level or quality of goods or services.

•          Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CPRA/CCPA that can result in different prices. Any CPRA/CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We currently provide the following financial incentives:

  • Archies Mates Club
    • By enrolling in the Archies Mates Club, you are entered for a chance to win full cashback on any order made in the month that you enroll. 
    • To join the Club, you must provide your name, email address, mobile telephone number , and consent to receive emails and text messages.
    • This program is only for consumers who opt-in to this Club by entering their information into the form on our Site. 
    • You may unsubscribe from our marketing emails by using the unsubscribe link in the email footer at any time or by replying STOP to SMS (text) messaging. 
    • We calculate the value of the offer and financial incentive by using the expense related to the offer. 

Accessibility Statement

We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please email: privacy@archiesfootwear.com For more information, please see our Accessibility Statement here.

Security

To secure your information, we have put in place commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on our Site. Nonetheless, the transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically on our Site, and transmission of such data is therefore entirely at your own risk.

Third Party Websites

By accessing third party websites through our Site, you are consenting to the terms and privacy policies of those websites.  We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information listed on our website or by emailing us at privacy@archiesfootwear.com

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us using the information on this website or by emailing us at privacy@archiesfootwear.com

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. 

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

NameFunction
_abUsed in connection with access to admin.
_secure_session_idUsed in connection with navigation through a storefront.
cartUsed in connection with shopping cart.
cart_sigUsed in connection with checkout.
cart_tsUsed in connection with checkout.
checkout_tokenUsed in connection with checkout.
secretUsed in connection with checkout.
secure_customer_sigUsed in connection with customer login.
storefront_digestUsed in connection with customer login.
_shopify_uUsed to facilitate updating customer account information.

Reporting and Analytics

NameFunction
_tracking_consentTracking preferences.
_landing_pageTrack landing pages
_orig_referrerTrack landing pages
_sShopify analytics.
_shopify_fsShopify analytics.
_shopify_sShopify analytics.
_shopify_sa_pShopify analytics relating to marketing & referrals.
_shopify_sa_tShopify analytics relating to marketing & referrals.
_shopify_yShopify analytics.
_yShopify analytics.
_fbpFacebook tracking used to identify visitors for personalized advertising. 
frUsed by Facebook to collect a unique browser and user ID, used for targeted advertising.  

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

 

You may update your cookie preferences for our website by clicking here 

 

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Contact Information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@archiesfootwear.com or by mail using the details provided below:

Archies Footwear LLC, 8 Hutchins Way, Westford MA 01886, United States

Last updated: January 1, 2023