The Archies Story
From Our Founder
My name is Daniel Jones and I was a Private Practice Physiotherapist from Melbourne, Australia and I am the person who has designed Archies Arch Support Flip Flops.
While working as a physio, I found myself continually warning my patients who required support to stop wearing typical flat flip flops. Despite my best attempts to advise my patients to wear more supportive footwear, this would almost always be ignored, as flip flops are simply a way of life in the Australian summer!
The realization soon set in that at the time there were no orthotic flip flops on the market that adequately catered for the younger demographic who care about their health and fitness, and none that I would personally wear myself! Furthermore, the price point of many of the available options was somewhat greater than what my patients would expect to pay for a typical flip flop.
After realizing there was a gap in the market, at 26 years of age, I set out to create a flip flop that not only offered orthotic support but one that myself and my mates would happily wear. It was my goal to create an orthotic flip flop that any health and fitness conscious individual could happily wear to and from training, after a game of sport, down the street, to the beach or just socializing with friends.
I also attempted to eliminate many of the other design flaws of 'regular flip flops' such as them often having a loose strap, having no heel elevation and having straps that are made from hard plastic which commonly causes irritation and often breaks at the toe pole.
Our humble beginnings...
I started my initial prototypes in my Nan and Pop's shed and after five years of extensive testing, research and development (aka, trial and error!) with input from some of Australia's leading podiatrists and physiotherapists, Archies Arch Support Flip Flops were born
To get the business off the ground we originally ‘slugged it out’ selling at local markets firstly in our home town in country, Echuca / Moama and then when the cooler weather hit, I quit my job as a Physio, filled my car to the roof with flip flops (they were literally falling on top of me while I was driving) and chased the sun all the way up to Noosa QLD and then to Airlie Beach QLD. It was all go-go-go and a stressful fight for survival on a weekly basis just to pay our bills/debt, however, we managed to scrape through (just!) as we eventually took on more and more retailers!
Archies Flip Flops are now the choice of flip flop for many of Australia’s elite athletes and we supply many of Australia's leading health practices and athletic shoe stores. If you want to check out what some of our customers are saying about the flip flops, make sure you check out the customer testimonials on the products page.
I hope you love your flip flops, once you get used to them you will never want to take them off!